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BRADEN LEE
  • Film
  • Photo
  • Ads
  • Projects
  • Info

Cooper Tires

Launch video and campaign for Stronghold AT by Cooper Tires.

Roles: Creative Director

Agency: Colle McVoy (2024)

Sun Country

Two spots for Sun Country’s “Unusually Direct” campaign.

Roles: Creative Director, Director, DP, Editor, Colorist

Agency: Zeus Jones (2025)

Workrise

Workrise connects skilled laborers with the best jobs and sets them up for a better career with longevity.

Roles: Creative Director, Art Director

Agency: Los York (2022)

Sunglass Hut

Musician, poet, and actor Dua Saleh is seen in the latest Hypebeast-approved sunglasses: a custom selection of sporty, avant-garde shapes that show off their every artistic mood.

Roles: Director, Creative Director

Freelance (2023)

Brooks

Anthem video for Brooks new master brand strategy.

Roles: Creative Director, DP, Editor, Colorist

Agency: Zeus Jones (2026)

3M

3M needed a simple way to explain their differentiated line of Thinsulate technology. We collaborated with Capture Films & Dschwen to create a set of dynamic clips that serve B2B and consumers.

Roles: Creative Director, Director, Motion Designer

Agency: Zeus Jones (2018)

La-Z-Boy

Building the first-ever AI-powered recliner for the brand that invented reclining into comfort, to truly live the power of lazy.

The Decliner – Part comfy chair. Part AI-powered excuse generator. This activation earned over 1 billion media impressions.

Roles: Creative Director

Agency: Colle Mcvoy (2023)

Target

A series of quick and playful "Behind The Pin" instructional videos for Target’s social channels including Pinterest.

Roles: Creative, Animator, Editor

Agency: mono (2016)

Logitech

We needed to remotely capture Logitech’s new Litraglow light in the hands of many desktop creators (gamers, musicians, vloggers) and show how it enabled them to find their inner confidence to create.

Roles: Creative Director

Agency: Los York (2021)

Propel

Shot in Cape Town, South Africa. Launching Pepsi's new electrolyte water: "Be Electric"

Role: Art Director

Agency: mono (2015)

 

Nike

The future of sport is female. This is a visual prototype of a digital content platform named ATHENA for Nike.

I was aware of a local ballet company crosstraining with a boxing gym since they both shared the same facilities so I decided to capture and present that story within this piece.

This prototype led to the approval and creation of Nike’s global editorial department.

Roles: Creative Director, Director, DP, Motion Designer, Animator, Editor

Agency: Zeus Jones (2017)

Nike Editorial

The ultimate goal for Nike Editorial is to create content that can better serve athletes and encourage people everywhere to make sport a daily habit – to get everyone moving.

I led a team of six at Zeus Jones, and helped build the creative framework for Nike’s in-house editorial platform through a monthly series of password-protected digital magazine issues delivered directly to the top executives at Nike. These execs typically receive insight reports via dense plain text emails so we decided to display our approach and findings in a more entertaining fashion.

Through our research and execution of the principles we established, our direct client was promoted to become the Global Head of Content Strategy. She was also able to get execs committed to the plan of investing over $5 Billion in the near-term into Nike Editorial and rely less on outside vendors.

View the experience. (password: editorial)

Roles: Creative Director, Director, Motion Designer, Animator, Editor

Agency: Zeus Jones (2020)

Crystal Farms

"Cultured In The Midwest" is a new social creative platform we developed for Crystal Farms – the only dairy company that exclusively serves the Midwest.

Role: Director, Creative Director

Agency: Colle McVoy (2024)

Facebook

Facebook hired us to develop a go-to market creative strategy for their work communication platform and better compete with Slack, and all other services. As a team, we developed numerous “magic moments” of interaction for the end-user experience. We also designed five different website directions and an array of sales tools. I created visual assets including a manifesto, targeted sales videos, animation loops, website headers, stop motion pieces, and much more.

Roles: Creative Director, Director, Motion Designer, Animator, Editor

Agency: Zeus Jones (2019)

Apple

Our task was to develop a value proposition for the Apple Retail Education experience and a creative vision for what it could ultimately look and feel like. We uncovered a global problem in that creative thinking skills have not been prioritized by education systems, leaving Apple uniquely positioned to empower the next generation of creative problem solvers because the company at its core, believes that people have the potential to change the world.

I helped build and direct a visual narrative experience presented via Keynote for executives and the retail team to disseminate throughout the company. I was fortunate to get approval to use an actual Apple Store for the main storytelling pieces.

Roles: Creative Director, Director, Motion Designer, Editor

Agency: Zeus Jones (2018)

Medtronic

A documentation of a true story made for a caregiver app created by Medtronic. This was used to sell through the concept to investors.

Roles: Creative Director, Director, DP, Editor

Agency: Zeus Jones (2018)

Allina Health

A series of real patient stories for Allina Health’s ‘Humanly Possible’ campaign.

Roles: Creative, Co-Director, Editor

Agency: Zeus Jones (2019)

Outsiders

Outsiders Pizza is a new frozen pizza brand co-created by Zeus Jones and Nestlé. In preparation for the brand’s nationwide rollout at Target, I helped create two broadcast spots as well as a brand origin story to be used by sales teams.

Role: Creative Director

Agency: Zeus Jones (2019)

Beats By Dre

We were asked to define the future of Beats By Dre. We found that the brand is more about self-expression than just a trademark sound. I developed the idea and prototype of an OLED headphone connected to a digital marketplace (Beats PULSE) for unique skins and animations offered by artists, athletes and brands. An extension of this service is a 24/7 streaming content platform (Beats NOW) giving users advance notice on what's next in culture. On top of this, we explored using Bluetooth beacons to clue in Pulse members with exclusive physical pop-ups for limited drops and meet-ups with artists and athletes.

Roles: Creative Director, 3D Designer, Motion Designer, Animator, Editor

Agency: Zeus Jones (2018)

Advance Auto Parts

Pothole Dummy was a unique live streaming event featuring a custom car with sensors to detect and track the severity of Chicago’s potholes while our driver and host picked up special celebrity guests. We hit 1110 potholes over 5 days and generated 195 million media impressions. I even met one member of Destiny’s Child, and no it wasn’t Beyoncé.

The third video is a black and white montage of Chicago that I opportunistically shot handheld out the side window of our team’s tech vehicle as we trailed the Pothole Dummy.

Roles: Creative, Director, DP, Editor

Agency: mono (2015)

Lakemaid Beer

What started as a fun stunt for a small Minnesota beer brewed for fishermen turned into a media frenzy in reaction to the FAA shutting down our drone delivery service of alcohol. In the end, over 400 million media impressions were generated within a couple of days and it cost us nothing.

PRESS: Yahoo, Wall Street Journal, Forbes, ABC, CBS, CNN, NBC, FOX, NPR, Aljazeera, USA Today, , The Verge, Huffpost, TechCrunch, Inc

Roles: Creative, Art Director, Director, DP, Editor

Agency: Pocket Hercules (2014)

Lyft

Social video campaign for Lyft during Coachella 2018.

Roles: Creative Director, Animator, Editor

Freelance (2018)

Alfa Romeo

I worked on the early stages of this reveal project for the all new Stelvio. Alfa Romeo's first ever SUV set to compete against BMW, Audi and Mercedes.

Roles: Concept Design, Editor

Agency: mono (2016)

Maserati

These are two pitch videos I made for potential Super Bowl commercials for Maserati’s entry into the SUV market with the “Levante” model. Although we didn’t land the job, it did lead us to win the Alfa Romeo “Stelvio” account which is also under the Fiat-Chrysler umbrella.

Roles: Concept Design, Editor

Agency: mono (2015)

Ecolab

As a global leader in water and infection prevention solutions, Ecolab offers thousands of careers in the STEM and Service fields, but few know all the possible positions available or who they may have the chance to work with. To shed light on this, they were looking for a non-traditional recruitment piece that could cut through the noise and banality of these traditional materials.

Roles: Creative, Director

Agency: Zeus Jones (2019)

Cooper Tires

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Sun Country

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Workrise

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Sunglass Hut

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Brooks

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3M

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La-Z-Boy

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Target

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Logitech

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Propel

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Nike

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Nike Editorial

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Crystal Farms

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Facebook

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Apple

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Medtronic

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Allina Health

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Outsiders

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Beats By Dre

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Advance Auto Parts

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Lakemaid Beer

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Lyft

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Alfa Romeo

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Maserati

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Ecolab

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